In this episode, Doug Foresta, Director of Podcast Services for Workforce180, discusses the ROI of social media and marketing and shares some thoughts from social media guru Gary Vaynerchuck about what you need to think about when measuring the return on investment from your social media, marketing and podcasting efforts.
To read the article referenced in this episode, visit: https://www.garyvaynerchuk.com/social-media-roi-calculate-metrics/